Overview
Ledger & Lane needed a modern, professional brand that felt both trustworthy and approachable. I worked with them to develop a clean new logo, a clear brand color palette, onboarding UI elements, and promotional assets to help them stand out and better connect with clients.
Ledger & Lane needed a modern, professional brand that felt both trustworthy and approachable. I worked with them to develop a clean new logo, a clear brand color palette, onboarding UI elements, and promotional assets to help them stand out and better connect with clients.
Challenge
Their previous branding felt outdated and didn’t resonate with their younger clientele. They wanted to present themselves as professional and experienced, but without looking too stiff or traditional.
Their previous branding felt outdated and didn’t resonate with their younger clientele. They wanted to present themselves as professional and experienced, but without looking too stiff or traditional.
Solution
I designed a bold, modern wordmark and paired it with a simple, confident color palette. Alongside the logo, I built a custom onboarding interface and created branded templates for social media, display ads, and marketing materials—all designed to reflect their reliability while feeling fresh and forward-thinking.
I designed a bold, modern wordmark and paired it with a simple, confident color palette. Alongside the logo, I built a custom onboarding interface and created branded templates for social media, display ads, and marketing materials—all designed to reflect their reliability while feeling fresh and forward-thinking.
Outcome
The updated brand gave Ledger & Lane a polished and consistent identity across platforms. Their onboarding experience now reflects their professionalism, and their digital presence feels more cohesive and client-friendly.
The updated brand gave Ledger & Lane a polished and consistent identity across platforms. Their onboarding experience now reflects their professionalism, and their digital presence feels more cohesive and client-friendly.
